A brand full of innocence
In this project, I played as a child. In designing a children’s clothing brand, fun can not be missing.
I developed the naming and brand identity for a children’s clothing boutique. Naming is a mixture of Spanish and French playing with the word «Coqueta/o» (Coquettish).
The elements surrounding the naming are simple figures like circles and rectangles, very recognizable figures in young children’s toys.