Muchalucha

Branding for a mexican restaurant.

This project was my first «real» project. It was my Final Degree Project. I decided to design a complete branding for a mexican restaurant that blends the love of gastronomy and passion for wrestling.

I think this combination is pretty different because people use to mix death, skulls, Frida Kahlo… with Mexico but wrestling is the 2º most follow sport after football. However, skulls and death were something I can’t omit.

I represent that mixture with a simple logo where appears a «dead wrestler» with the naming between his mouth, like he was chewing. Also I design all the brand applications, even a «taconeta», a food van that can be placed in events and do some advertising of the products.