Nike 3d | The Force Is Female

Nike has been part of the world of sports since 1964, when the company began its path on the business. It started in the world of athletics but nowadays it is present MLS, NFL, NBA, MLB…In addition, Nike reaches agreements to dress great athletes such as Cristiano Ronaldo or Alex Morgan, one of the best players Women’s Football.
With the idea of keep demonstrating the support Nike gives to the women’s sport, it launches The Force Is Female campaign. Along with the Nike Air Force 1, the phrase The Force Is Female is born to recognize the hustle, hard work and success.
Following that main idea, we developed the project through the Talenthouse platform with the aim of representing that hustle, hard work, strength and success. All these concepts do not represent an exact moment but an always present state.
We wanted to represent those concepts with the mix of graphic design and 3d design. In each 3d design the famous Nike Swoosh is represented in a different environment, space and time. We designed a space with a dark 3d design, neon lights and different colors and then another with natural and almost monochromatic light. The different elements such as light, wiring, spheres or the towel represent those concepts that Nike speaks about, which are always present to a greater or lesser extent.
The final result of the project is the combination of 3d design, graphic design, typography and graphic elements to create compositions with strength and dynamism for different sizes and resolutions.
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