Aesthetic I

Released
2020
Art Director
ALEX BONNIN
Headquarter
MALLORCA
All I’m offering is…
I faced this project trying to make something aesthetic, using certain fonts that I wanted to use.

I was inspired by the movie Matrix, in the scene in which Keanu Reeves must choose between the blue pill (the story ends, you wake up in your bed and believe whatever you want to believe) and the red pill (you stay in Wonderland, and I show you how deep the rabbit hole goes. Remember: all I’m offering is the truth. Nothing more.)


What I want to highlight in this design is the truth, to realize that you take the «right pill» to know the truth about the world. Get more involved in your environment and be able to help that truth be known and be able to act accordingly.
